Social Media Monitoring: BuzzNumbers

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09/14/08 | Edited 09/14/08

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BuzzNumbers delivers Social Media Intelligence including Monitoring, Analytics, Reporting and Engagement solutions. We deliver Social Media Monitoring, Online Influence Analytics, Social Media Intelligence, Social Media Engagement, Enterprise 2.0 Solutions, Social Media Monitoring, Online Influence Analytics, Social Media Analytics, Social Media

Intelligence, Social Media Engagement, Enterprise 2.0 Engagement, Online Reputation

Monitoring, Reputation Management, Blog Monitoring, Trademark Monitoring, Online PR

Reporting, Buzz Monitoring, New Media Marketing Effectiveness, Online Media Va

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Social-Media Cause Trouble by nickhac@gmail.com (Nick HaC) on Thu, 11 Mar 2010 00:49:00 +0000:
Some employees are over-sharing on social-media sites, causing embarrassment and possible financial harm to small enterprises. (Wall St Journal)Facebook, Twitter Updates Spell Trouble in the Workplace

How to pitch social media to the C-suite by nickhac@gmail.com (Nick HaC) on Mon, 01 Mar 2010 21:17:00 +0000:
Who better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont?If Spangler can move the social media ball down the field at his multinational 208-year-old behemoth of a company, so can you. As part of his Online Marketing Summit presentation this week, he offered these five tips:Educate yourself.  Become an expert. Learn everything you can about social media and how the different channels operate. Listen. Lurk. Follow your competitors.Start a pilot test.  Limit your scope at this phase.  The goals are to show modest but tangible success and make social media less scary internally.Socialize your results across the company.  Encourage anyone who shows enthusiasm.Sell social media to stakeholders one on one. Start the conversation on an individual level before trying to convene a group. Show them what your competitors are doing.  Enlist outside experts, but don’t give up your brand. This will reassure management that your brand is safe and will not be hijacked.Source: SmartBlog on Social Media

Unilever to use social media to aid product development by noreply@blogger.com (BuzzNumbersHQ.com.au) on Fri, 26 Feb 2010 04:34:00 +0000:
Unilever is planning to create bespoke social networks across its brands to involve consumers in its product development process.The FMCG giant, which spent £148m in 2009 on advertising for brands including Lynx, Magnum and Pot Noodle, is to integrate social media into product development and insight following a trial with men’s fragrance Lynx Twist in the UK and the US.Unilever’s move highlights a trend among advertisers to create invite-only online communities to gain greater understanding of consumer opinions.David Cousino, consumer marketing insights global category director at Unilever, said brands should be looking to online communities for innovation as well as for gaining consumer insight. “If you look at what’s happening online, not just on the social networks, the consumer has a voice as never before and brands need to listen more. Even if a brand doesn’t want to engage with consumers on that level, it will be forced to,” he said.Cousino said other categories at Unilever that have passionate customer groups, including savoury foods, ice cream and haircare, were already using communities as a way to source creativity. “There are two ways of doing it. You could wait for something to go wrong and then use the community to fix it, but why not leverage the creative ability in the community that’s already out there?”Source: New Media Age

Survey: 80% of Journos Say Bloggers Are "Important Opinion-Shapers" by nickhac@gmail.com (Nick HaC) on Fri, 26 Feb 2010 00:23:00 +0000:
By Joe CiaralloMiddleberg Communications and the Society for New Communications Research have released the results of their 2nd annual "Media in the Wired World" survey. The results are not surprising: journalists have increased their use of social media.Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since 200848% are using Twitter or other microblogging sites and tools, a 25% increase since 200866% are reading blogs48% are viewing videos online25% are listening to podcastsNearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism to some extentThe tricky thing here in regards to the 80% figure is what defines a "journalist" versus a "blogger," as these worlds converge more and more.

Is Your Twitter Audience Listening? by noreply@blogger.com (Mitch Malone) on Wed, 24 Feb 2010 23:16:00 +0000:
You've just reached 5,000 followers on Twitter. Congratulations. Now you have 5,000 people listening to you, right? Wrong! Let's take a closer look at about how many people you might be reaching with each message.Information is processed hierarchically, following the six steps of McGuire's Information Processing Paradigm. The tweet must first be presented to the core audience, they must be attentive to it, understand what is presented, and yield to the statement; they must retain that information and then choose to act upon it at that point. To break it down into basic steps:Attention - Once a message is presented, the recipient must pay attention to it in order for it to produce attitude change.Comprehension - position recommended by the communicator must be comprehended.Acceptance - must yield to the message content if any attitude change is to be detectable.Retention - If change is to persist, must retain changed attitude over time.Action - recipient must behave on the basis of the current or changed attitude.The important point here is that the process is hierarchical, involving compounding probabilities. This means each step in processing information is dependent upon the successful completion of the previous step, and the percentage of the target audience positively responding at each step is multiplied over the six steps.For example:If 60% of the Twitter audience is exposed to a message and 45% pay attention, that means only 27% of the target audience is even available for comprehension; and so on through the last step – acting upon the message.Once exposed to the tweet, the tweet must be processed, and successful processing involves:AttentionLearningAcceptanceEmotionConscious attention is required in order to fully process the tweet. One may not necessarily be aware of the tweet at first, but neurologically it must activate conscious processing in working memory, which will then lead to activity.ConclusionThis full assessment is assuming they are following the general stream. This does not include segmentation features that such tools as TweetDeck provides that allows people to group certain people together and only follow their messaging. I believe Twitter really needs to work on it's social, search, and segmentation features to keep people feeling like they are being listened to and not feel like they are being drowned out by a large pool of noise.via http://www.searchenginepeople.com/

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